Visual kei refers to a movement in Japanese popular culture characterized by the use of eccentric, sometimes flamboyant looks. This usually involves striking make-up, unusual hair styles and elaborate costumes, often, but not always, coupled with androgyny or distinctively feminine or bishonen aesthetics.

Oshare kei is a sub-set of visual kei. Oshare means "stylish" or "fashionable". Oshare bands incorporate a sound that is influenced by modern pop punk while retaining Visual sounds such as rhythmic shouting, guitar solos and songs that are around 5 minutes in length. The lyrics, in general, tend to focus on subject matter that is positive, often about love and relationships. The clothing style is usually bright and colorful and incorporates Japanese street fashion.